3 fundamentals to maintaining control of demand in the consumer goods supply chain

Published by RELEX

Record-high inflation is putting tremendous pressure on retailers and consumer goods companies as they scramble to meet shoppers’ changing needs. As all costs — including labor, energy, distribution, and material costs — continue to rise, consumer goods companies face a critical need to employ new solutions that optimize their operations, prevent waste, and protect their bottom line. 

To achieve success in this challenging environment, consumer goods companies must be able to rely on the three processes most critical to maintaining control of their demand.

  1. Demand sensing 
  2. Demand shaping 
  3. Effective collaboration with supply chain partners 

But before diving into solutions, let’s first examine the specific challenges today’s brands need to address. 

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